Vol. 1 No. 02 (2025): Transformasi Digital dan Strategi Pemasaran untuk Meningkatkan Daya Saing UMKM di Ekonomi Digital

Articles

• The Impact of QRIS Use on the Financial Performance of MSMEs in West Java

  Ade Suryawirawan, Gilang Bhirawa Noraga

  062-066

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• TikTok Influencer Marketing for Competitive Advantage: Social Commerce Strategies among Indonesian MSMEs

  Arus Reka Prasetia, Wufron Wufron, Widy Muchamad

  067-077

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• The Influence of Brand Ambassadors, Brand Image, and Promotion on Shopee Consumer Purchase Decisions in Sukabumi Regency

  Ima Nurhalimah, Nia Sonani, Wahyu Hamidjaya, Ikmalul Miftah Zainuthalibien, Wufron Wufron

  078-086

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• Examining the Effect of Live Streaming Interaction on Purchase Intention in Garut Regency: Social Presence as a Mediator

  Luki Ramdani

  087-100

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• Digital Branding Strategy for White-Water Rafting Tourism: An Integrated SWOT and SOAR Analysis of FAJI Garut Regency

  Mochamad Azis Raspati, Wufron Wufron, Dwi Nurhayati

  101-109

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• Determinants of Artificial Intelligence Adoption Among Generation Z Entrepreneurs in Indonesia

  Fajar Sidiq Adi Prabowo

  110-119

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