The Effect of Service Quality on The Destination Image of Garut Station

Abstract

Current cultural developments and changes support changes in human behavior and needs, one of which is in human behavior in tourism. In today's era, tourists not only travel to natural tourism, cultural tourism, artificial tourism and others, but also travel to a landmark of an area such as a station. Currently, the station is not only a means and infrastructure to support tourism, but can be used as a separate tourist attraction that can improve the image of the destination of the object. This study aims to determine the influence of service quality on the image of destinations at Garut Station. This research method uses descriptive and verifiable methods using a quantitative approach. The data collection technique in this study uses observational research and the distribution of questionnaires to 100 respondents who are tourists of Garut Station, using accidental sampling techniques. The data was then processed using Structural Equation Modeling-Partial Least Square (PLS-SEM) with the aim of finding out how far service quality affected  the destination image of Garut Station. The results of the study show that service quality is an important factor in improving the destination image of Garut Station. The implications of the research results can be used as material in the formulation of good strategies by the Garut Regency Government, the Garut Cultural Tourism Office and the Garut Station manager, especially that good service quality can strengthen and shape the image of the destination.