The Influence of Brand Image and Promotion on The Decision to Visit Kampung Sumber Alam Garut

Abstract

This research was conducted in Kampung Sumber Alam Garut with the aim of finding out the Influence  of Brand Image and Promotion on Visiting Decisions. This study uses quantitative methods that are descriptive and verifiable. The sample used was 100 respondents, then used an unknown population and had the criteria of all tourists who had visited Kampung Sumber Alam Garut. This sample was obtained by distributing questionnaires and then analyzed using statistical tools and multiple linear regression analysis approaches using SPSS Version 20. Based on the results of the study, simultaneously the brand image and promotion variables have an effect on the decision to visit, and partially  the brand image and promotion variables have a positive and significant effect on the decision to visit in Kampung Sumber Alam Garut. In conclusion, it means that if the brand image and promotion are good, it will increase the decision to visit.