Instagramable, Memorable Tourism Experience and Its Influence on Revisit Intention at Situ Bagendit Tourist Attraction After Revitalization

Abstract

This study aims to find out the picture related  to instagramable, memorable tourism experience and revisit intention, as well as to test the impact of instagramable and memorable tourism experience on revisit intention in Situ Bagendit after revitalization using descriptive and verifiable quantitative methods. The data collection technique was carried out through the distribution of questionnaires which then the data was analyzed using the structural equation model partial least square (SEM-PLS) with statistical aids in the form of SMART-PLS version 3. This study results that the overall picture related to instagramable, memorable tourism experience and revisit intention in Situ Bagendit after revitalization is in the good category. In addition, it was found that the positive and significant influence of instagramable and MTE on the intention to revisit Situ Bagendit after revitalization.