Analysis of The Decision Factors for The Selection of Pangandaran Tourist Destinations at Jasa Karunia Travel Agency

Abstract

This study intends to determine the decision-making process used by Jasa Karunia Tour and Travel when choosing Pangandaran destinations, the elements that influence that decision, and the decision-making process used by Jasa Karunia Tour and Travel when choosing Pangandaran destinations. The technique employed is a descriptive method, and confirmatory factor analysis is the data analysis method. Tourists who traveled to Pangandaran between January and August 2022 and used a travel agency made up the study's demographic. 86 individuals from a census sample served as the study's sample. The Likert scale was utilized as the measuring scale in the questionnaire, and SmartPLS 3.0 was used to test the results. According to the study's findings, travellers make good decisions while choosing destinations in Pangandaran. The factor analysis in this study included 24 indicators, which were reduced to 20 indicators. The knowledge of the destination was the dominant internal factor, and environmental hygiene and special promotions were the dominant external factors. external influences are one of the two dominant elements